2025 Social Media Content & Platform Predictions - Fun Love Media

Content creators will continue to dabble in various apps, experimenting with the unique style and aesthetics of each until a clear “favorite” is chosen.
Meta apps will need to refine and update their algorithms to meet user needs. Algorithms on IG/FB have felt like the wild west with no clear direction over the past few months, and if they want to attract displaced TikTok users (if TikTok gets banned), they need to push the appropriate content.
As society continues to distrust leadership and blatant marketing, brands and businesses need to take a more authentic approach, showing empathy and a “look behind the curtain.” Product placement may become preferred to direct pitches for influencer marketing.
Regardless of who is posting, people come first. People want to see and relate to other people and feel seen and understood.

Written by Bekah Walsh, Social Media Manager & Strategist, Fun Love Media
Follow @broadwaybekahchica on Instagram.

Britney Crosson

Britney Crosson is a social media thought leader that encourages business owners and creators to use their existing skills, talents and knowledge to create exciting content that will make a positive impact on their audiences.   She is the host and executive producer of top global marketing podcast, The Social Sunshine Podcast, owner of Fun Love Media, a social media management and content creation agency based in Houston, TX, and the founder of Small Biz Social Society, a membership that helps ambitious entrepreneurs stand out on social media.    A performer since childhood with a total of 35+ years experience on stage and screen, Britney naturally fell in love with social media back in the MySpace days because it felt like one big stage! Not only does she prioritize spreading joy to her audience through her dancing and comedy videos, but she’s also passionate about using social media for good. Britney openly shares about her own mental health struggles and encourages others that want to make a change in the world to also tell their stories. With over 11 million views and counting, she’s positively impacting lives all over the world through her videos.    When Britney’s not working hard on her businesses, you can find her having a dance party with her two kiddos or cuddled up on the couch with wine and her husband watching their favorite tv shows.