Design is an art, and like art, it’s ever-evolving. As we step into the new year, content will be rooted in storytelling. To tell an impactful story, you need crisp, captivating visuals.
Video will continue to dominate content, however we’ll see animations and b-roll footage elevate brand stories. Today’s audience’s attention span continues to dwindle, making the need for on-screen hooks to hold the scroll. Changes in content every 3-10 seconds will be needed to capture viewers. AI can help you add these “pleasant interruptions” (if you will) such as pop-up emojis, graphics, and additional sound features.
The integration of AI will be everywhere, and you should use it, just not for every step in the process. I’m a firm believer that content creators should know how to manually do their jobs. Copywriting, photo editing, and video production should all be strong pillars in a brand’s repertoire. The human touch must always be there if you wish to tell an effective brand story that converts.
However in 2025’s marketing world, both quality AND quantity come to play. Weaving AI resources into your workflow will help you create top-quality content at a higher frequency. You can leverage these tools to help you complete, say, steps 1-3 of a project, and steps 4-5 are finessed by your unique skill set and voice.
Speaking of voice, your company’s online aesthetic must make sense to connect and resonate. Ask yourself: Does your font and color scheme still “work” or do they feel outdated? Much like your mom’s “Live, Laugh, Love” sign, it’s easy to spot if something is…let’s say, “past its prime”. Trends come, trends go, and so your vibe should also evolve. Take this next year to give your content a makeover.
Today’s top businesses are leaning into minimal, modern looks. Coco Chanel used to take one thing off before she left the house every day and she was one of the chicest people in history. Take this as a sign to slim down your assets. Strip logos and palettes to their bare bone and experience how it refines your brand.
As an art director, I feel it’s best practice to revisit your brand kit every year and pivot as necessary. What is working? What’s not? What vibe would you like to express the next 365 days? You might be surprised how a fresh new look can get your brand story in front of new super fans.
Written by Megan Colwell, Art Director, Fun Love Media
Follow @meganfunlovemedia on Instagram.
